What does it take to be successful in life Essay

What does it take to be successful in life - Essay Example Once they have identified their mistakes and outlined the future course of action that they would take in similar circumstances, they tend to overcome their weaknesses the next time they are in them. Right behavior and rational approach is like a skill that is mastered through practice, experience and reflection upon it. â€Å"An expert is a person who has made all the mistakes that can be made in a very narrow field† (Bohr cited in â€Å"Mistakes Quotes†). Man has been given the ability to decide much of his fortune himself. Those who think and reflect upon their experiences for learning make their life different from the larger group that does not. One is required to be humble in one’s attitude towards others. One should deal others with the same respect one wants others to deal one with. That does not necessarily mean that one should kill one’s ego and accept any thing that the society has to offer. One should never kill one’s ego. Those who completely loose their ego are at the expense of the society and hence, are vulnerable to unjust criticism, humility and insult. The society considers such people as worthless and makes every attempt to ruin their pleasure and hurt their sentiments. An egoless person is treated very badly and shrewdly by the society at large. Lack of ego destroys an individual’s boundaries. â€Å"Having fuzzy boundaries means you are vulnerable to those who wish to use you, enslave you or hurt you† (Self, Ego and Boundaries†). Therefore, killing one’s ego is never the wise option. However, it should be made right use of. One should be wise enough to know whe re to use ego and to what extent. One should always take a stand for what one considers right and always condemn what one deems wrong. This can only be achieved with the appropriate use of ego. Right use of ego guarantees an individual success and respect in his/her life. People tend to show reverence towards such an individual as they know that he/she is courageous,

Stonehenge :: essays research papers

Can''t find it here? Try Research Assistance world hunger World Hunger Every day an estimated 24,000 people die from hunger or hunger related causes. Three-fourths of these deaths are children under the age of five. One may wonder how this can be living in a country were it seems so much food is wasted everyday. Food restaurants and grocery stores throw away food every night before closing. Many Americans waste food every day within their own homes. With so much â€Å"left over† food in American how is it that an estimated 800 million people around the world suffer from hunger and malnutrition?1 Well, first we must define the word hunger. Hunger, in this case, is not just the rumbling in ones stomach that most of us feel if we have not eaten for a few hours. For this purpose, hunger is defined as â€Å"a condition resulting from chronic under-consumption of food and/or nutritious food products. It may be precipitated by an inability to obtain sufficient quantities of food to eat or a failure to consume adequate quantities of nutritious food products, regardless of the ability to obtain sufficient food supplies.†2 The problem of world hunger is not that there is not enough food produced in the world. â€Å"World production of grain alone is over 1.5 billion tons, enough to supply the entire world population with two pounds a day.†3 This grain combined the current production of other foods such as meat, fruits, vegetables, and nuts is enough to provide each adult and child on earth 3000 calories a day which is what the average American consumes.4 Americans are not the only ones who waste food. People all over the world are doing the very same thing. And the though it seems that America has too much food, we Americans have hungry people living right here in our own country. The world hunger problem lies within the changing environmental conditions, population, and most of all, poverty. This paper will discuss the causes, effects and possible solutions of world hunger. There are three major causes of world hunger, changing environment conditions, population, and poverty. The environment, of course, is the major element in the production of food in most countries across the globe. The environment in which one lives decides what types of food can be produced and how much of that food can be produced. The weather or climate in any particular environment can change and affect what people eat and how much of it they are able to eat. One change in the environment that adversely affects agriculture is soil erosion.

Critical Theory Essay

Critical theory is a body of ideas generally associated with the ‘Frankfurt School’. It was during the early 1980s that a new form of theoretic inquiry which was highly critical of tradional theories of IR, emerged. However the genesis of the theory can be found in the works of Kant and Marx with their emphasis on the ‘emancipatry purpose of knowledge and enquiry’. In other words critical theory entails ‘enlightenment project’ which subjects knowledge and education to the ideal purpose of freedom and liberation. Jurgon Habermas gave a new life to the critical and emancipatory views of Kant and Marx when he questioned the epistemological(source of knoeledge) and ontological(nature of being) foundations of existing social order and said that all knowledge is historically and politically based. Critical theory also involves the critique of modernity in the domains of state capitalism, high-tech reindustrialization and science-cum-computer oriented education system that have strengthened and perpetuated the hegemony and dominance of few. Among the prominent critical theorists inclde Max Horkheimer, Theodor Adorno, Paulo Friere, John Forester, Herbert Mercuse, Andrew Linklater and Dieter Misgeld,etc,. Trends in Critical Theory: Following are important trends in critical theory: a) Critical Social Theory: The basic point of analysis in critical social theory is society as a whole. It seldom focuses on state. It discusses all the social structures which are responsible for dominance, ignorance and exploitation. Frankfurt Scool is the poineer of this trend. b) Critical International Theory: Critical international theory with its basis in emancipatory ideas of Kant and Marx seeks to look for the possibilities of tronsforming international relations so that constraints of dominance are removed and univaresal freedom and equality achieved. It is actually the extension of critical social theory to the domain of international relations. Key Aspects of Critical Theory: 1) Problem-Solving and Critical Theories: Problem-solving Theory: Accordinng to Robert Cox problem solving theory takes the world as it finds it.It does not challenge the present order but legitimise and affects its smooth working by solving the particular problems that troubles it. Traditional theories of IR are considered to be working in fever of stabilising prevailing structures of world order with their inequalities of power and wealth. 2) Critical International Theory: It argues that cognitive processes themselves are subject to political interests and, therefore, are to be critically evaluated. Theories of IR like any other knowledge are conditioned by social, cultural and ideological influence; and the task of critical theory is to evaluate such conditioning implications. It not only challenges the status-quo oriented theories but also comes up with normative solutions in favor of emancipation.

Essay on Augustus and Alexander - 1199 Words

Alexander the Great and Augustus Caesar have proven to be two of the worlds best leaders. These men were brilliant and a great influence on their people, bringing great wealth and prosperity to their nation as well as expanding their empires. Alexander and Augustus each came to power at a very young age and ruled in a totalitarian manner, with their main weapon being their military. However, even though they had similarities, each was very different. The following will prove my thesis. After the death of Prince Philip of Macedon, Alexander, then twenty years old, inherited the sole authority and command of his Macedonia. Alexander was well built and strong with a love for hunting and combat and was as quick to kill a man as an†¦show more content†¦Augustus was now in full control of the Roman state. He did not want to be known as a dictator or king, he preferred the title princeps, which means first citizen and his government would be known as the Principate. Both Alexander and Augustus had strong feelings on the way their governments would succeed. Both men relied heavily on their military although in totally opposite ways. Alexander appointed his deputies, issued all orders and controlled all payments, promotions and discharges. He knew he needed his military to increase and maintain his empire. What added to Alexanders power was his impulsiveness in battle and his passion for action. He used brilliant military tactics during each conquest. He excelled in speed and precision of thought, the calculation of risks and the expectation of an enemys reactions. He fought side by side with his army and was very concerned for his men. He honored and rewarded courage and devotion to duty and he felt deeply in their sufferings. Alexander also admired the courage and devotion in his enemies, whom he treated with honor. In return, he won the respect and loyalty of many races. Augustus on the other hand knew how important his army was to secure his empire but used his army and his power in a different way than Alexander. The first thing he did was to give the control of the Republic back to the Senate, with characteristic subtlety. There were protests at his offer of withdrawal from theShow MoreRelatedComparision of Alexander the Great and Augustus Ceasar2530 Words   |  10 PagesAlexander the Great and Augustus are two different individuals from two different time periods and they are both famous for their accomplishments. Alexander is one of the greatest military geniuses who by the age of 33 had conquered most of Asia. Alexander thought of himself as the son of Greek god Zeus. Augustus was the first emperor of Rome who brought peace and stability to the Roman Empire. He was the grandson of the sister of Julius Caesar. His original name was Caius Octavius, but when he wasRead MoreThe Roman Empire Over Time844 Words   |  4 PagesIn 336 BCE Alexand er the Great inherited both the title from his father, Philip of Macedon, as well his father’s policies. Alexander stated that invading Persia was going to be campaign bent on revenge for the invasion that Persia carried out against Greece in 480 BCE; this invasion would be the start of Alexander’s eastern empire. Alexander was taught and educated by Aristotle, at the age of twenty he was ready to assume to role of king. It was at this time that Alexander created the HellenisticRead MoreThe Accomplishments Of Julius Caesar1290 Words   |  6 PagesWhat was Julius and Augustus status as a soldier and their military accomplishments? How did they obtained their titles as dictators and emperors? Julius Caesar and Caesar Augustus were both great military leaders, having many military accomplishments. Both worked hard to become the dictators and emperors they were. Julius Caesar started as a military tribune making ready to become a Consul. One of the world s most vital military pioneers was regularly acquainted with a senatorial, patricianRead MoreEssay History of Propaganda in Art861 Words   |  4 Pages art was also used by rulers and other powerful figures for propagandistic reasons as well. This can be seen through a survey of art pieces ranging from the Hellenistic period to the Ottonian period. At the beginning of the Hellenistic period Alexander the Great had just passed away, leaving his vast empire fragmented amongst many individual leaders. Many of the Greeks left the Balkan Peninsula to seek commission abroad, thus forsaking their identity and ties to the old Greek city states. TheRead MoreCritical Analysis of Power, Ambition, Glory Essay examples1516 Words   |  7 PagesPower, Ambition, Glory By Steve Forbes and John Prevas Synopsis Power, Ambition, Glory analyzes great leaders in history and links similarities with leaders of today. Great leaders such as Cyrus the Great, Alexander the Great, Hannibal of Carthage, Julius Caesar and Augustus bear a striking resemblance to characteristics that we see from current business leaders. The historical leader’s leadership style and results that followed give insight into effective management. Cyrus the Great Read MoreAlexander The Great Was A Young Leader1359 Words   |  6 PagesAlexander the Great was a young leader, with a very successful but very short life ahead of him. Alexander was born in Pella in Greece at the northern part of the country. He started his life at356 BC, and died at the very young age of 33 in 323 BC. After dying from causes that have not been proven yet many theories that he had died from Malaria, due to him being sick and having a very high temperature and fever 10 days leading up to the time he died. Alexander had a range of achievements and theRead MoreProbation Parole And Parole Case1367 Words   |  6 Pagesprobation/parole began in the 19th century with John Augustus, Captain Alexander Maconochie, and Sir Walter Crofton. John Augustus created the bail out option where he would get offenders out of jail by paying their bail and then assuming responsibility of them in the community. After the offenders conditional release Augustus would h ave to abide by his rules, thereby assisting the offender in finding employment. After a specific period of time, the offender and Augustus would go back to court where he wouldRead MoreA Greco Roman Audience On The Gospel Of Luke1013 Words   |  5 Pagesinsight into how Luke used current culture to strategically spread the word of God. Specifically, we can look at the period of Hellenization, along passages, to interpret Luke’s Gospel as intended for a Greco-Roman audience. After the campaigns of Alexander the Great, but before the Birth of Jesus, Palestine endured a period of Hellenization. This period of Hellenization brought a sense of unity to Alexander’s empire, as Greek culture, language, politics and religions spread. Greek culture was so strongRead More Augustus Caesar: The Greatest Ruler in the Ancient World Essay1367 Words   |  6 Pagestheir life to becoming great. Roman Emperor Augustus Caesar was part of the latter due to his achievements that set the foundation for an empire devastated by civil war. Despite the turmoil of the Roman Empire after the assassination of his adoptive father, Julius Caesar, he led Rome to social, political and economic prosperity and stability. His military tactics marked the beginning of a dynasty that saw a massive expansion of the Roman Empire. Thus, Augustus Caesar’s contributions to the Roman EmpireRead MoreThe Best of the Worst: Caligula Nero1250 Words   |  5 PagesNero violate the prec edence of Augustus by disrespecting the Senate and pursuing a civil policy defined by cruelty and corruption. Suetonius decorates the memorials of Caligula and Nero with an evident display of their arrogance, extensively detailing many prideful stories of both regimes. In regards to Caligula, Suetonius recounts how Caligula was not bashful in receiving titles. Caligula envisioned himself a king equaling leadership qualities of Xerxes or Alexander, while also advancing a â€Å"claim

Essay on Development of the American Identity Between 1750...

Keum Yong (Andrew) Lee DBQ – Score 8/9 (95) In what ways and to what extent did the â€Å"American identity† develop between 1750 and 1776? Though the American colonists had not achieved a true, uniform sense of identity or unity by 1776, on the eve of Revolution, the progress towards unity and the inchoate idea of an â€Å"American† between 1750 and 1776 is inevitable in both existence and significance. Previous to the French and Indian War, America as a whole had been, more or less, loyal mercantile-based, and subservient to the British crown as British colonists in the New World; however, the Americans sense of unity kindled and proliferated with the increased tax burdens and coercive Parliamentary decisions, while even until 1776,†¦show more content†¦By suddenly ending â€Å"salutary neglect†, the British Parliament had, unknowing, prompted the beginnings of the Americans grievances. Though not much protest occurred in response to the Proclamation (most colonists moved West anyways), the Act itself would set a precedent for Americans sense of anxiety. The first direct tax on the American colon ies, the Stamp act, contributed significantly to the beginnings of pre-Revolutionary unity. With the rallying battle cry, â€Å"No taxation without representation†, the American colonists proceeded to call together the Stamp Act Congress. Not only was this event significant due to the fact that it was another group meeting, automatically signifying at least some unity, but major proponents of Revolution, such as Samuel Adams, started new efforts towards uniting colonists against Britain, such as the Sons of Liberty. The following several years, though not marked with tremendous amounts of unification, definitely contributed to a growing sense of anxiety and oppression amongst the American colonists. With more direct taxes such as the Tea Acts, Coercive Acts, and Quartering Acts. Grievance after grievance, the number of â€Å"unreasonable† British actions inevitably forced the Americans into a dilemma. While some colonists, such as Richmond Henry Lee, equated such acts to the British desire to â€Å"ruin† the colonies, others, such as Mather Byles, believed that a radicalShow MoreRelatedThe Pursuit Of The American Identity Essay2170 Words   |  9 Pages1877 the core of the American identity, the frontier had a constant presence through the years, but through the founding of Jamestown and Plymouth, the American Revolution, Declaration of Independence, Benjamin Franklin’s virtues, letters, Abolitionist, such as William Garrison, Fredrick Douglas, and the civil war, the definition of American identity as the ‘frontier’, grew and developed into something that defines what it means to be an American. The American identity started to develop inRead MoreAp American Historyï ¼Å¡ Slavery953 Words   |  4 PagesAnalyze the origins and development of slavery in Britain’s North American colonies in the period 1619 to 1776. Support your answers with evidence from the assigned readings. The Root of Slavery in Colonial America 1619-1776 The colonists did not choose Africans for slavery simply because they were unease by their alien skin tone or because they belittle the people’s lack of civilized background. In fact, the first Africans to arriveRead MoreApush Dbqs Essay2248 Words   |  9 Pageschallenges the United States faced between 1968 and 1974, and evaluate how President Richard Nixon’s administration responded to them. (Form B) 1. Explain the ways that participation in political campaigns and elections in the United States changed between 1815 and 1840, and analyze forces and events that led to these changes. 2010 DBQ: (Form A) 1. In what ways did ideas and values held by Puritans influence the political, economic, and social development of the New England colonies fromRead MoreWhen The United States Became A Country In 1776, Slavery1819 Words   |  8 Pages When the United States became a country in 1776, slavery had already existed on its soils as a legal form of labor for more than a century. It was abolished in 1865 at the end of the American Civil War and with the passing of the Thirteenth Amendment to the U.S. Constitution. While entire volumes can be written about slavery, this essay will focus on how and why slavery came to be abolished in the United States, and at what cost to the nation and its people. To begin with , the thirteenRead MoreEmilio Jacintos Trading Cooperative19425 Words   |  78 Pagesit as their logo in 1922. The pine tree is an ancient symbol of endurance and immortality. The two pines represent mutual cooperation—people helping people. COOPERATIVES: ii Chapter 1 An introduction to cooperatives 1 Chapter 2 Historical development of cooperatives throughout the world 5 Chapter 3 Cooperative history, trends, and laws in the United States 59 Chapter 8 Procedures for organizing a cooperative 69 Chapter 9 A summary of cooperative benefits and limitations 77 Notes 81Read MoreInstitution as the Fundamental Cause of Long Tern Growth39832 Words   |  160 PagesNBER Working Paper No. 10481 May 2004 JEL No. N11, N13, N15, N16, N17, O10, P10, P17 ABSTRACT This paper develops the empirical and theoretical case that differences in economic institutions are the fundamental cause of differences in economic development. We first document the empirical importance of institutions by focusing on two quasi-natural experiments in history, the division of Korea into two parts with very different economic institutions and the colonization of much of the world by EuropeanRead MoreMedicare Policy Analysis447966 Words   |  1792 PagesI 111TH CONGRESS 1ST SESSION H. R. 3962 To provide affordable, quality health care for all Americans and reduce the growth in health care spending, and for other purposes. IN THE HOUSE OF REPRESENTATIVES OCTOBER 29, 2009 Mr. DINGELL (for himself, Mr. RANGEL, Mr. WAXMAN, Mr. GEORGE MILLER of California, Mr. STARK, Mr. PALLONE, and Mr. ANDREWS) introduced the following bill; which was referred to the Committee on Energy and Commerce, and in addition to the Committees on Education

Media and Beauty - 1592 Words

The Media and Beauty Beauty is the interpretation of one’s physical body and the portrayal of the one’s own body so called body image exists within the mind. It is unbelievable that media world tries to exploit the body image which can affect an individual psychologically and physically whether it is in a good or bad way. In the article, â€Å"How the Media Keeps Us Hung Up on Body Image† by Shari Graydon, the author claims that women of all ages are suffering and media is the source to blame for influencing the women and triggering unhealthy, harmful medical problems. As strength, Graydon raises the attention of the readers by giving information on how media is affecting women through the usage of celebrities, professionals†¦show more content†¦Although Graydon tires to use extreme evidences to prove her argument, the second part of her weakness is that she is focusing only on women that lead to being bias against men. Aside from mentioning solutions for chi ldren later on in the article, Graydon completely left out the part of men being affected by media. Although Graydon explains how media is harmful and shows that women are the victims of exposure to media by showing data from research, she is focusing too much on women. In the article, Graydon tells the readers about media targeting women by making fashion shows and Television shows such as Extreme Makeover and The Swan which are related with Beauty and body transformation (18). These materials that Graydon provides are all related mainly to women and girls. This shows and proves that Graydon is ignoring the men being increasingly targeted and affected by media since she is only stating about how women are being affected by the media. Derenne and Beresin said in their journal that â€Å"Men too are bombarded by media pressure. Pictures of thin, muscular, and perfectly coiffed â€Å"metrosexual† models appear in men’s magazines† (259). Authors are trying to asser t that men are targeted by the media. This clearly indicates that not only women but also men are victims of media exposure. This also supports the argument of Graydon’s biasness towards women. Robera Honigman and DavidShow MoreRelatedBeauty and the Media2805 Words   |  12 Pagesa fashion guide- a way to determine what is cool to do, or how one should look. Even seemingly innocent shows such as Americas Top Model, Family Guy or One Tree Hill reflect a certain image of how a gendered individual should look or act. Yet media would not have such a huge impact on society if the people did not support it. Peers have a lot of influence over the people they come in contact with. The desire to be loved and accepted often outweighs ones sense of respect for themselves. In orderRead MoreMedia Portrayal Of Beauty1140 Words   |  5 PagesMedia’s Portrayal of Beauty Some people occasionally feel that their own appearance is unacceptable to society because of what others are expecting based on published media. Those include, social media, published articles, and even movies and TV shows. The media’s portrayal of beauty has had a generational effect on american society with young people falling victim to unrealistic standards. Failing to participate in these ideals can lead to non acceptance, ostracization, and even bullying due toRead MoreMedia and Feminine Beauty1497 Words   |  6 PagesMass Media such as films, advertisements and magazines are the huge influence on the definition of feminine beauty. From watching movie to passing through the subway station, it is quite often to see numerous images of female faces and bodies. Women are exposed in the world where most women display in films and on subway advertising boards are striking poses with little clothes on. Moreover, every image showed is airbrushed with Photoshop. Women are exp osed with images produced by the media on whatRead MoreThe Media Images Of Beauty1665 Words   |  7 PagesThe modern beauty standard has become an increasingly important issue because people have the freedom to decide, but the media largely influenced these choices on about beauty standard. Our advance of technology helps communicate with each other, but people are not fully aware of the influence of media. That is a major problem. The media broadcast images of beauty to control people consciously. Technological advance helps people to reach the information quickly and cumulatively, but media not alwaysRead MoreBeauty and the Beast...of Media1237 Words   |  5 PagesBeauty and the Beast...of Media Media is everywhere we turn. It’s displayed on billboards, commercials, Facebook, Twitter and Youtube. It influences people to purchase certain things or even vote for a certain presidential candidate. Media tells us who we are and who we should be. Although media has its positive effects, like spreading the latest news quickly, it also has many downfalls for teenagers, specifically teenage girls, who are hounded with a stream of media related to body image. TodayRead MoreThe Influence of Media on Perception of Beauty2091 Words   |  9 PagesThe influence of the media on our perception of female beauty Defining beauty is not without its challenges: look up the definition of beauty in any english dictionary and one will be met with an ambiguous description similar to this: A combination of qualities that pleases the intellect or moral sense (Newman 2010) acknowledges the dilemma in asking what beauty is. She maintains we grope around the edges of the question as if trying to get a toe-hold on a cloud. We know it whenRead MoreThe Standard Of Beauty Portrayed By The Media1951 Words   |  8 Pagesshould be worrying about what toy they are going to play with tomorrow, not about what their body looks like today. In society, young girls and women are being exposed to various forms of media, which are brainwashing them into believing beautiful women look a certain way. The standard of beauty portrayed by the media is unattainable. The women we see in advertisements are known to have a clear complexion, symmetrical face, and a tiny waist. They are an artificial illustration of women, which appearRead MoreBeauty and Body Image in the Media978 Words   |  4 PagesReview Of Literature Beauty and Body Image in the Media ( Men ) Review – 1 From the , Journal of Marketing Communication Vol. 11. No. 1. 3-19. March 2005 Idealized images of the male body in advertising: a reader-response exploration BY- RICHARD ELLIOTT CHRISTINE ELLIOTT Warwick Business School. University of Warwick, Coventry. UK. Harris Manchester College University of Oxford. Oxford. UK Introduction : This is a study which particularly focuses on how men are beingRead MoreThe Interpretation Of Beauty Through Media2293 Words   |  10 PagesInterpretation of Beauty through Media Female teenagers often get caught up in the word beauty, piling their faces with lipstick and foundation, attempting to squeeze into clothes that are too small for their bodies, while wearing pounds of jewelry that will later turn their skin green. The reason being is, this is the image the media displays. According to Beth Bell and Dittmar, the media sets unrealistic expectations of beauty using female insecurities, simply for accumulation (2). The media has an effectRead MoreThe Impact Of Media On Society And The Media s Beauty Standards949 Words   |  4 Pagesconform to society and the media’s beauty standards. The media communicates to consumers how and what to think, how to dress, act, and that we, as buyers, should care how others perceive us. The communication channels through which news, entertainment, education, data, or promotional messages are circulated is known as media. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV , radio, billboards, and more (What Is Media? Definition and Meaning). People interact

Footfall Management Free Essays

CERTIFICATE This is to certify that the project title â€Å"foot fall in mall † has been accomplished by Mr. Niraj kumar, Mr. Sushil kumar, Mr. We will write a custom essay sample on Footfall Management or any similar topic only for you Order Now Nagender kumar, Ms Rajni, Ms. Neha Arora under my guidance and supervision. They have submitted in the partial fulfillment of requirement of PGDM from This DELHI SCHOOL OF PROFESSIONAL STUDIES AND RESEARCH, DELHI work as not been submitted anywhere else for the award of degree. All source of information have been dully mentioned. (Ms. Noopur Aggarwal) SUPERVISIOR DELHI SCHOOL OF PROFESSIONAL STUDIES AND RESEARCH, DELHI -110085 CONTENTS Chapter-1 Meaning Of Footfall ? Meaning of footfall ? Objectives of study ? Limitation to study Chapter-2 Techniques to measure footfall ? Camera traffing monitioring ? Electronic footfall monitioring ? Automated counting ? Manual counting Chapter -3 An Glimpseof Shoppers Stop ? Introduction of shoppers stop ? Features of shoppers stop(rajouri) ? Structure of mall ? Parking system ? Visitior’s information Chapter-4 Research Methodology ? Type of research ? Research approach ? Sampling design ? Collection of data Chapter-5 Finding And Conclusions Opinions Questionnaire References Chapter-1 FOOTFALL Defination-Objective Of Study,Limitation to Study Meaning of footfall Footfall, is a measurement of the number of people entering a shop or other public space. The number of people are visiting a shop or mall in a day,that much will be understood the footfall for that day. If 15000 people are visiting a mall in one week, it means footfall for the week is 15000 for the week. footfall is an important indicator of how successfully a company’s marketing,brand and format are bring people into its shop. In europeon culture footfall is known as padestrian counting. OBJECTIVE OF RESEARCH ON FOOTFALL ? To know the importance of footfall measurement in modern scenario This research study will help to throw light on importance of footfall measurement. To know the causes, organization’s interest in knowing the footfall ? To know the impact on marketing initiatives Footfall affect the a marketing head to decide some new events should be organized or not. The effect of footfall effect a manager to what extent ? To know how we can understand customer behavior pattern Footfall is really a measureable scale in understanding the behavior of customer. This study will tell us. ? To know how footfall effect on decision of heads of mall Limitations to study †¢ No leave is provided to visit the mall. All the data collection, survey are done during our study. †¢ Without having Identity cards it was very difficult to contact with any superior authority †¢ Manager were not ready to tell about the security aids and system. †¢ They feared their ideas will be copied by other competitor. ADVANTAGES OF MEASURING FOOTFALL FOR A MALL ? Provide an indication of customer behaviour patterns ? Assess the impact of marketing initiatives Tailor staff levels according to customer demand, rather than to service supply. ? Empower businesses to better target their marketing efforts ? To check the efficiency of staff Chapter-2 Techniques to measure footfall 1. CAMERA TRAFFING MONITORING The cameras do the traffic monitoring themselves; it isn’t a question of simply recording video footage and manual operators counting the number s of people! The cameras are able to count people by making comparisons between a discreet image that changes rapidly over time, and the stationary background. The camera technology is state-of-the-art, with ongoing research investigating ways of programming the cameras to take the analysis a level further and distinguish between adults and children, and even make confident distinctions between people and supermarket trolleys. 2. Electronic footfall monitoring: Advances in electronics have added sophisticated footfall monitoring to retailers’ information weaponry. Many retailers are reported to be experimenting with this new technology, but limited discussion exists in the public domain on its potential role or retailer experiences. 3. Automated Counting Automated counting is done through some censurey aids invented by advance technology. [pic] [pic] Many types of automated counting ? Hydro acoustic tubes ? Pneumatic tubes ? Inductive loops ? Acoustic slab sensors ? Passive infrared censors ? Active infrared censors 4. counting manually a person enters in a mall he finds a durwan/guard at standing at gate, he not only greets him but he will be counting the no. of person entering in mall by a handful size instrument. Chapter-3 Introduction of Shoppers stop ltd. [pic] Eros Mall, Plot No. 10, Shivaji Palace, District Center, Raja Garden, Rajouri New Delhi,   Delhi 110027 Phone: 011 – 4505 5400 / 25444101 INTRODUCTION OF SHOPPERS STOP Shopper’s stop has been a pioneer in the departmental store format since it’s beginning in 1991. Shoppers stop is launched as a men’s ready-to-wear garment store in Andheri, Mumbai. shoppers stop is the part of K. Raheja corp. it’s CEO is Govind Shrikhande and managing director is B. S. Nagesh. it has large chain of 28 departmental store around country. shoppers sop rajouri is the 25th store of chain. Shoppers stop are the first global style retailer in India with a wide range of merchandise. Exclusive Shop counters of international brands and world class customer service. In our Endeavour to retain our positioning as a global retailer we sought to bring the best retail technology, retail practices and sales to india. Features of shoppers stop (Rajouri). ? Shoppers stop rajouri is the biggest departmental stores of india. ? It has 1. 35 lakh sq ft retail area ? It Houses an overwhelming range of premium international and national brands. ? It is a four storey mall ? World class ambiance and cleanness ? Great services to customers through customer service desk or first citizen desk ? Water dispenser were available on every floor ? Four fire exits ? Two washrooms at every floor Sitting arrangement and journals, newspaper are kept beside sofas ? Gift wrapping and alteration. Structure Of Mall ? Ground floor DEPARTMENT NAME : JEWELERY OR SUNGLASS ? Javeri pearls, damas, haute curry, fastrack DEPARTMENT NAME : COSMETIC ? Ponds, lakme, lorell, clearance Brio Leathers ? FIRST FLOOR DEPARTMENT NAME : LADIES ETHENIC †¢ Kashish, Kashish gold, Biba, satyapau l, ritu wear, W, Diy, DEPARTMENT NAME : LINGERIE †¢ Lovable,b’witch, Department name : Men’s formal †¢ Austin reed,blackberry Provoke,wills lifestyle,van hussen,gaps,color plus,satyapaul,arrow,Louis phillip,tommy Hilfiger,FCUK DEPARTMENT NAME : Kids †¢ Mothercare,pumpkin patch,united colour of Benetton, giny jony, ruff,zapp,Lilliput,Barbie,toys DEPARTMENT NAME : Ladies western †¢ Wills lifestyle,noi,zipsy,ven hussen, Indian terren, Austin reed,blackberry,remanika DEPARTMENT NAME : Mens casual †¢ Spyker,I jeans, levi, pepe,calvin clein,esprit,united color of Benetton, push and shove 3rd Floor DEPARTMENT NAME : Home section †¢ Masphar,portico DEPARTMENT NAME : Sports wear †¢ Mysha,royal sporting house, adidas, nike, reepok,puma, †¢ Luggage section 4TH FLOOR †¢ Desi cafe, food factory, moti mahal, PARKING SYSTEM Double storey basement parking is the special attribute of shoppers stop. 200 cars can parked easily in parking. direct lift service from parking to main floors. free parking for first citizen of shoppers stop. two- way enterance and exit, valley parking is also available here VISITOR’S INFORMATION Shoppers stop(rajouri) is situated in heart of city at rajaouri Garden in Eros mall in delhi beside the ring road. a visitor can reach to place by bus and metro. Rajouri metro station is attire of shopper stop. It is 22 k. m from international airport and 18 k. m. from domestic airport. This place has many competetant in area like Westside,tdi mall,citisqure mall,west gate,paragon mall . TECHNIQUES TO MEASURE FOOTFALL AT STORE Store is using the manual counting system to count the footfall. When person enters in the mall the guard at the gate he presses the button of handful machine in his hand. This help to store manager to know the footfall in the store through this data. Floor foot fall is also measured in the same way,to know the floor footfall measurement. The guards standing over there they feed the no. Of persons visiting on the floor in machine. Chapter-4 Research Methodology Types of research Analytical research:- during all the study, by the available information researcher tries to find out effects on human behavior during any special occasions. Conceptual research:- study reveals the idea that durig Sales period or festive seasons or any special event has increased the footfall up to 100% . so, a retailer should be ready with innovative ideas to attract customer. Research Approaches Quantitative approach:- during study selected executive and managers were contacted to know their view on footfall measurement. By the data cikkectuib study, it infers the rrelation between population and their behavior. Sampling design Systematic sampling :- in study, people were selected randomly and asked question and their views Collection of data Primary data:- Many Sr. managers and dept. managers are contacted through questionnaire and their views are included in study. Secondary data:- books, journals and internet gave sufficient way to solve the problem. Collection of data through questionnaires:- the questionnaire was made according the problems which arise during the study. What is the impact of footfall on decision making, how is it important to decide future plans of organizations. The head executive and sales executive were asked to fill this questionnaire. Chapter-5 FINDING AND CONCLUSIONS Finding After completing the research it is found that in festive seasons or sales time mall are getting the increased no. of customer in their outlets or malls. Footfall helps a organization to decide that how many employee should be continued in the oultlet on some day. footfall shows the efficiency of a sales executive comes out by the help of footfall. Conclusions:- It is really very helpful tool to know the firm about their state and way of progress Opinions The best department manager in chain of shoppers stop awarded Miss Anuradha Sharma tells that during sales period the footfall increases upto 100 % and various activities in store attracts 20% extra customer to their shop. She tells the manual technique of footfall is used in measurement of footfall in the store. She also agrees that the facts of footfall are great helpful to better target their market efforts. Department manager of home section in shoppers stop rajouri Mr. chander verma, says†sales period are obiviously increasing the no. customer in double fold†. Last festive season their department has achived more than 50%. He confirmed that manual technique of footfall is used in footfall. His opinion about footfall, he thinks’these really help us to forecast the no. of visiotor to our shop. Sales executive of â€Å"w† brand in city square mall Mr. Rajesh tells he finds the no. of visitors to their outlet goes up by 100% during sales. he also agrees that festive season they get a good business and their sales increases upto 50% Delhi school of professional studies and research INSTITUTIONAL AREA ,ROHINI SECT-25 DELHI-110085 Name _____________________________________________ Post _______________________________________________ Name of organization__________________________________ What is the % increase in number of customer during sales period. A. 10 -25 B. 25-50 C. 50-75 D. 75-100 Increase in number of customer during any special events A. Doesn’t affect B. Upto 20% C. 30-50% D. 50-100% E. More than 100% Which technique is used to measure footfall in you mall? A. CAMERA TRAFFING MONITORING B. Electronic footfall monitoring: C. Automated Counting D. counting manually does footfall helps to better target their market efforts A. yes B. no signature How to cite Footfall Management, Essays