The Roles of Marketers

Question: Describe about the role of Marketers? Answer: Introduction There was a time when marketing was considered as a secondary function in the organization. With time, organizations have evolved and competition has increased. In this era of globalization and high competition, marketing is considered as important organizational function. One of the roles of marketers is to create high brand equity for the brand. Brand equity is defined as the value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent (Parker, 2014). For example, brand equity is that value for which consumers are willing the I Phone or I Pod rather than buying a local brand or Brand Equity is the value for which consumers are willing to buy a Coca-Cola rather than buying a local soda. Today, organizations have realized that brand equity can help them to influence the decision of consumers. Marketers have realized the concept of relationship marketing and marketers have realized that relationship marketing can help to increase the brand equity. It would not be incorrect to say that brand equity of a product or brand would have an impact on consumer decision process (Valenzuela, 2013). It is expected that consumer would be willing to pay a premium price if the brand equity of product is high. Today, marketers have realized that consumers do not only buy a product but they also buy a brand. It can be said that brand equity is the promise that brands offers to customers. The objective of this research paper is to study the way brand equity can impact the consumers decision to buy a particular product. The paper would also discuss the extent to which brand equity can influence the buying decision. The main research question of this research work cane be highlighted as: To What Extent does a company's brand Equity impact consumers decision to buy a particular product? Literature review and Research Questions Lehmann Neslin (2012) argued that there has been a fundamental difference in the way consumers used to make the purchase decision. There was a time when consumers used to analyze the quality of product itself and they paid little attention to brand. That was the time when corporations had limited reach and the product concept of marketing was prevalent. With time, the concept of branding and brand equity has been established (Sachse, 2011). Nowadays life in a society is decided by What people have not by what people are. Therefore, this leads to situation where everyone wants to have a prestige in the society by maintaining the standard of living, which makes him or her different from the rest of the people. This prestige could be obtained with branded products. In todays society, the brands not only represent the symbol of company but the standard of living also (Schmitt, 2009). Which product a person uses in his day-to-day life reflects his taste, his status in the society, his ec onomic background and many other things. Therefore, it makes a close relationship between the company and its brand with the consumer. Therefore, people would buy the products from a reputed brand. Guizani Merunka (2011) argued that the competition has increased in the current world. There was a time when competition was limited and organizations were able to reach out to customers through their products. However, today the fact is that there exists very little difference between the same products of different companies. For example, the carbonated drink of Pepsi and Coca-Cola. In fact, people would find it difficult to identify the product when they are blindfolded (Lin, 2008). Therefore, it can be said that people do not just buy the product but they buy the brand and they want to get associated with the brand. People do not just like the cola in Pepsi or Coca-Cola but they like the brand. Therefore, it can be said that the purchase decision of consumers depends on the brand equity. This decision is influenced more when there exist minimal differences in the product (Trib, 2011). This decision could be impacted less if the products are different and consumers are able to dif ferentiate the products based on certain tangible and intangible attributes. Huang Sarigollu (2012) mentioned that for a single commodity, multiple brands are available in the market, so it gives a mental and physical activity to a consumer which product to use. For this consumer has to be active, should have an enormous amount of information with regards to product and services available. Customer has to follow the sequence of step in decision process to purchase a particular product. They start realizing the requirement of product, get information, identify and evaluate alternate products and finally decide to purchase the product from a specific brand. There are number of clues present in the environment that guide public in selection (Schroeder, 2009). One of them is brand. Here comes the importance of brand. In each of the step of consumer buying process, the brand equity could have an influence. For example, when users are evaluating the options, he or she may reject or accept some options because of brand reputation or brand value. It is important for marketers to analyze the consumer purchase process for their product and then align the branding strategy based on the consumer purchase process (Allen, 2014). It would give an idea to marketers about the phase where products should be marketed to customers. Nam Whyatt (2011) highlighted that Brand is a combination of name, symbol and design. Brand represents the customers perception of opinion about the performance of the product. The powerful brand is one, which resides in the mind of consumer and they become loyal to the brand. Brand is nothing but a promise and consumers may want to take a promise that could be fulfilled by companies. Therefore, brand value of the company can have an impact on the consumer purchase decision. In fact, some of the brands have good products but they are not able to sustain the market because they do not have any brand equity. Buil Chernatony (2013) argued that it is easy to develop or manufacture the product and start a company. However, it is difficult to create a brand. It can be said that brands are not created in a day or two. It can take months and years to create a brand. There are various factors and attributes of brands that can attract customers (Yaprak, 2008). These attributes would include both tangible and intangible things. It would include the product itself, the pricing, promotion etc. It would include the marketing mix of product and it would also include the packaging of product. As the branded products have attractive packaging, so it appeals to consumers. It has a logo, which can be easily identified by the customers. As the life of the people is too busy, they need shortcuts, which is provided by brand identity in selection of products (Tellis, 2013). Many researchers agree that the choice of brand name can alter the consumer judgement about the product and their purchase decision-mak ing process. With competition getting fiercer and product quality becoming more homogeneous, a better brand name can be decisive in product choice if the consumer compare several products (Tellis, 2008). However, many companies are able to have better products and yet are unable to compete in the market due to poor branding activities. Thus, strong brands have the potential to generate long term and loyal customers, which would eventually lead to an increase in sales in the future. One Instance in support of this can be highlighted as: In October 2012, report from Forbes magazine, Apple was ranked as the top global brand with a value of $87.1 billion. This is how brand affects the buying decision of consumers. Research Methodology Typically, any research could be primary research or secondary research. This research would use a mix method of research. It means that this research work would use both primary and secondary research. The research methodology or research design would be to start with the primary research and the continue the secondary research. The research methodology for this research work would be divided into 7 phases. These phases can be discussed as: Phase 1: Research Topic identification This would be the first phase of the research project. This would be the phase where research topic would be identified. The identified research topic is Brand equity and consumer purchase decision. It can be said that this is one of the most important phase of entire research work as it is very important to identify the research topic (Hoicka, 2014). Phase 2: Background Study This would be the phase where the background study would be done on research topic. The background study would help to formulate the specific research questions. The background study would be done in the form of literature review of existing literature (Bryman, 2012). The background study would also be done on the previous research work of similar nature. Phase 3: Identification of research questions This would be the phase in which the research questions would be designed based on which entire research would be done. There are two crisp research questions identified for this research work (Saunders, 2011). It is recommended to have definite and specific research questions for any research work. Phase 4: Primary research This would be the phase in which inputs from respondents would be collected. It would be the phase in which survey would be designed and questionnaire would be mailed to sample of 200 people. The sample of 200 people would include both customers and executives. At least 40% of the sample (80) would be female candidates. Out of 200, 150 would be consumers and 50 would be from management layer of corporations. The 200 people would belong to age group of 18 years to 60 years with at least 20% of the sample with more than 50 years and at least 20% of the population with less than 30 years. This distribution would ensure a fair and equal participation from different age group. The survey would be targeted to only urban population. The survey would consist of only close-ended question. It would ensure that respondents do not find any difficulty to answer the questions. It has been observed that people would find it easy to fill the short survey. A sample of questions that would be part of this survey would be: Question 1: On a scale of 5 (1 with least and 5 being highest), how strong would you rate your behavior to buy a product due to its brand name? Question 2: On a scale of 5 (1 with least and 5 being highest), would you try a new product just because it is from reputed and establish brand? Question 3: Would you be willing to buy a low price local product or a slightly high price branded product? The primary research would be mainly quantitative in nature but it would also have some element of qualitative research. The qualitative research would be done in terms of focus group interview and group discussion. A focus group of experts would be created that would discuss the issue of brand equity and consumer behavior. It is expected that a good amount of information would be collected from focus group interviews (Babin, 2012). These interviews would be held with marketing executives of companies. The group discussion would be done with employees of organization, management and consumers. Phase 5: Secondary Research This would be the phase in which information would be collected from previous research in this area. This would be mainly qualitative in nature. The online sources would act as great source of information. The Internet is full of resources over brand equity and consumer purchase. The journals and articles would be used to collect data and information about brand equity and consumer purchase decision. It would be important to mention that not all the sources on Internet could be trusted. Therefore, only peer-reviewed journals would be used to collect the information from Internet as part of secondary research (Emma, 2007). Phase 6: Data Collection This is the phase where the collected data would be collected. The data would be collected as part of both primary research and secondary research. The surveys websites would be used to create survey and survey would be mailed to respondents. The next part would be data analysis part. Phase 7: Conclusion and Report generation This is the phase where inferences and conclusion would be made. In this phase a report would be generated to summarize the work of research. The report would be developed in a clear and simple writing that would summarize the results through graphs and charts. Analysis of Data Probably, one of the most important phases of entire research work is data analysis phase. The data would be collected as part of both primary research and secondary research. The statistical tools would be used to analyze the data. The tools like Microsoft Excel and SPSS would be used to analyze the data and make inferences. One of the important activities in data analysis phase would be to fill the missing values and filter or clean the data. It is also important that research data should be free of any form of bias. It is difficult for research to control the biasness of respondents. The data for focus group study and group discussion would also be analyzed (Bryman, 2011). This data would be in form of qualitative information. That would be collected as part of qualitative study. There would be predefined templates and charts that would help to analyze the data of group discussion and focus group interviews. These templates would be used to record the data. Once the data is record ed and captured, statistical tools would be used to analyze the data. Once the data is analyzed, researcher would be able to conclude the research. The data of secondary research would also be analyzed in a similar manner. It can be said that the data collected from secondary research does not have much of the bias as compared to data collected from primary research. Ethical considerations Any research work would include number of ethical considerations. The most important ethical consideration is that researcher should not use the information collected from respondents for any work, other than this research work. The data and information collected from people should not be shared without their consent (Shin, 2010). It is also important that researcher should avoid using the names and identity of the people involved in the research work. The researcher may face certain ethical dilemmas while using the result of research. It is important that researcher should not be judgmental in his approach. The ethical issues could be best avoided if researcher is able to work in an unbiased way. In any of the circumstances the confidential information of respondents should not be made public. It is important that researcher should create a balance between personal objectives and professional objectives. The ethical considerations could also be avoided if researcher could use a defi ned set of standards and procedures for the research work. The respondents should be made aware of these standards at the beginning of the research work. References Alan, B., Emma, B. (2007). Business research methods.Cooper. R. Donald Emory. C. William (1995).Business Research methods. Buil, I., de Chernatony, L., Martnez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation.Journal of Business Research,66(1), 115-122. Bryman, A., Bell, E. (2011).Business research methods 3e. Oxford university press. Nah, S., Saxton, G. D. (2012). Modeling the adoption and use of social media by nonprofit organizations.New Media Society, 1461444812452411. Huang, R., Sarigll, E. (2012). How brand awareness relates to market outcome, brand equity, and the marketing mix.Journal of Business Research,65(1), 92-99. Kim, A. J., Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), 1480-1486. Nam, J., Ekinci, Y., Whyatt, G. (2011). Brand equity, brand loyalty and consumer satisfaction.Annals of Tourism Research,38(3), 1009-1030. Parker, B. T. (2014, January). An Examination Of The Relationship Between Brand Equity And Consumer Response Toward Environmental Product Advertisements. InAmerican Academy of Advertising. Conference. Proceedings (Online)(p. 76). American Academy of Advertising. Sang Jib Kwona, E. P. (2010). What drives successful social networking services? A comparative analysis of user acceptance of Facebook and Twitter . Science Direct, 534-544. Shin, D.-H. (2010). the effects of trust, security and privacy in social networking: A security-based approach to understand the pattern of adoption . Science Direct, 428-438. Stahl, F., Heitmann, M., Lehmann, D. R., Neslin, S. A. (2012). The impact of brand equity on customer acquisition, retention, and profit margin.Journal of Marketing,76(4), 44-63. Valenzuela, S. (2013). Unpacking the Use of Social Media for Protest Behavior The Roles of Information, Opinion Expression, and Activism.American Behavioral Scientist,57(7), 920-942. Valette-Florence, P., Guizani, H., Merunka, D. (2011). The impact of brand personality and sales promotions on brand equity.Journal of Business Research,64(1), 24-28. Bambauer-Sachse, S., Mangold, S. (2011). Brand equity dilution through negative online word-of-mouth communication.Journal of Retailing and Consumer Services,18(1), 38- 45. Brakus, J. J., Schmitt, B. H., Zarantonello, L. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty?.Journal of marketing,73(3), 52-68. Nagalingam, S. V., Lin, G. C. (2008). CIMstill the solution for manufacturing industry.Robotics and Computer-Integrated Manufacturing,24(3), 332-344. Torres, A., Trib, J. A. (2011). Customer satisfaction and brand equity.Journal of Business Research,64(10), 1089-1096. Schroeder, J. E. (2009). The cultural codes of branding.Marketing Theory,9(1), 123-126. Allen, F. (2014).Secret formula: How brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world(p. 33). HarperBusiness. Golder, P. N., Tellis, G. J. (2013). Pioneer advantage: marketing logic or marketing legend?.Journal of marketing Research, 158-170 Johnson, J., Tellis, G. J. (2008). Drivers of success for market entry into China and India.Journal of Marketing,72(3), 1-13. Yaprak, A. (2008). Culture study in international marketing: a critical review and suggestions for future research.International Marketing Review,25(2), 215-229. Yu, T., Wu, N. (2009). A review of study on the competing values framework.International journal of business and management,4(7), p37. Bijvoet-van den Berg, S., Hoicka, E. (2014). Individual differences and age-related changes in divergent thinking in toddlers and preschoolers. Developmental Psychology, 50(6), 1629- 1639. doi:10.1037/a0036131 Bryman, A. (2012).Social research methods. Oxford university press. Liamputtong, P. (2009). Qualitative research methods. Saunders, M. N., Saunders, M., Lewis, P., Thornhill, A. (2011).Research methods for business students, 5/e. Pearson Education India. Zikmund, W., Babin, B., Carr, J., Griffin, M. (2012).Business research methods. Cengage Learning.

Effective Business Communication Analysis

Question: Discuss about the Effective Business Communication Analysis. Answer: Introduction: The particular assignment has highlighted the key issues faced by the telecom engineers. Over the past few years, the telecom industry has been experiencing the enormous growth due to the enhanced demand in the domestic and global market (Quintanilla-Dominguez et al., 2013). Hence, the telecommunication engineers always need to focus on producing innovative communicating devices. For conducting the project, the telecommunicating engineer has to face several intricacies (Botsali et al., 2012). In this assignment, as a telecommunicating engineer, I would discuss the important issues at the profession. Besides this, the assignment has also included the recommendations for resolving the issues in an efficient manner. Explanation of problems: In the recent years, most of the telecommunication organizations have been facing intricacies in enhancing the business opportunities in the large demographic market b as well as in the international market. Most of the business analysts have agreed with the fact that the telecom operators have been facing increasing challenges in the modernized digital era (Shan, 2013). Over the past few years, the advancement of technology has reduced the efficiency of the telecommunication. However, the growth of the telecom industry remains unchanged due to the increasing demand across the global platform. In this context, I would highlight the issues, which I face in the professional life. I am a telecommunication engineer, and I have two years of experiences in this particular industry. Firstly, I would like to highlight some of my job responsibilities including team management. Apart from the team management, I need to coordinate with customers and staffs for upholding the good network of GSM. Hence, I can assess that I need to maintain my roles and responsibilities in an efficient manner in order to obtain the good business from the market. When it comes to identifying the issues at my professional sphere, I would like to highlight that the managing customers base is a very important task to me. I had worked two years in the telecommunication sector where I had to maintain the good relationship with the customers by simply understanding the customers concerns in an appropriate manner. In the recent years, the telecom industry has been facing several intricacies due to network fluctuation (Al-Debei, Al-Lozi Fitzgerald, 2013). Hence, it becomes my responsibilities to make the customer understand the concerns. On the other hand, there is high competition in the telecom industry, as the number of companies has been increasing over the past few years. Besides the customer related issues, I have faced in executing the effective communication related issues. I have faced intricacies in conducting the group meeting due to the lack of effective communication. Sometimes, I have faced challenges in conducting the official email, hierarchical problem at the office. Every organization follows a particular hierarchy structure in order to execute the business in an efficient manner. Hence, I have to follow the hierarchy structure of the organization before conducting the group meeting. In some cases, I have to resolve the conflicts among the employees due to a particular decision. Wohlin et al. (2012) have discussed that the effective communication is the integral part in the telecommunication industry, as it facilitates the managers in understanding the intricacies lying in the employees decision. Sometimes, the group member creates conflicts due to taking a particular decision in the business. Consequently, it leads to the lack of tem bonding. Without working together, I would not be able to enhance the business opportunities in an efficient manner. By discussing the responsibilities of the telecom engineer, I can identify that I may have to visit the sites during the needs for solving the problems regarding communicating devices. Besides this, the telecom engineers have to the design and create devices for the telecommunication systems. Moreover, I need to cooperate with the team members. Hence, it is quite difficult for managing both team members and other responsibilities in an effectual manner. Sometimes, lack of time does not allow me to visit many sites altogether. Hence, time management is a big challenge for me. Without managing time, I would not be able to visit my sites properly, which would create the intricacies in maintaining the responsibilities in an appropriate manner. Besides this, when I have to fix the issues of the communicating devices, I face difficulties in understanding some critical issues. Hence, it creates challenges for executing my tasks in a systematic manner. Moreover, as a telecom engineer, I have to inspect the service telecommunication devices minutely in the frequent interval of time. In the recent days, most of the telecommunication organizations have been facing challenging situation due to the devices related issues (Kolawole, 2013). For resolving such device related issues, I have to check the devices on the regular process. Hence, it becomes challenging to me to handle all device related queries in a detailed manner. On the other hand, the customers engagement is one of the main priorities of the organization. Without providing quick resolution, I would not be able to satisfy the customers in the business for the timeline. Consequently, it would result in disengagement of customers, which is a risky situation for any business. The team management is one of the integral parts to the telecom engineers. For managing team, I have to face several issues. In a team, every employee has an individual point of view. Hence, it becomes difficult situation for me to understand all queries of the team members and solve them within the short timeline. Consequently, it creates the poor communication among the employees. Poor communication in the team creates a challenging situation for me to understand their ideas and suggestions for a particular task. On the other hand, the lack of skills and knowledge on the particular subject would create intricacies in solving some tasks (Olsen, 2012). However, I always try to reduce conflicts among the employees for enhancing the workflow in an effectual manner. I carry out most of the work on a project basis with a tight deadline. Within the short timeline, I have to execute the project with conducting the in-depth analysis. It not only creates challenges for the telecom engineer but also increase the chance of submitting the erroneous project. Telecommunication engineer needs to solve the problems according to the situations in order to provide the appropriate solutions with the telecommunication knowledge such as ISDN (Integrated services digital network) communication standards, SONET (Synchronous Optical Networking) and ATM (asynchronous transfer mode) (Gay Benesty, 2012). Hence, the lack of knowledge might create challenges in providing the right solutions to the customers. In most of the cases, I face challenges in designing and creating the devices for the telecommunication system. Due to the continuous improvement in the world of technology, I need to focus on keep innovating features of the products or devices, which I design for the telecommunication system. Sometimes, the lack of financial resource has created difficulties to produce effective communicating devices. Before producing the devices, I need to make presentations about that particular project. Hence, it becomes hard-hitting circumstances for me to make my senior management concur for starting my project in the future. In the competitive market, the organization needs to develop the enhanced communicating devices for engaging the customers in the business (Xia, 2012). Without inventing such pioneering product or services, the organization would not be able to capture the large marketplace in an effectual manner. Sometimes, my limited knowledge of the telecommunication engineering has created challenges to improve or produce innovative products within the short timeline. Hence, it can be assessed that the expansion of knowledge on the particular subject would be able to enhance my skills towards producing the innovative products frequently. Solutions to the problem: For resolving the issues identified in the assignment, I need to follow different strategies. In the recent years, most of the telecommunication organizations have been facing challenges due to the enhanced competition in the domestic and international market. For achieving the goals and objectives of the business, the organization needs to focus on providing the flawless services to the customers. Moreover, the customers complaints need to be analyzed in a detailed manner for enhancing the brand reputation in the domestic market and the global market. As a telecommunication engineer, I have to focus on the customers queries regarding communicating devices. Biddle et al. (2012) have identified that the telecom engineers have to listen carefully to the customers concerns for handling the customers complaint in an efficient manner. On the other hand, the queries need to be conducted in a detailed manner so that the exact issues of the devices can be understood. Without understanding th e issues of the devices, the telecom engineer would not be able to provide the effective solutions to the customers, which might result in disengagement of the customers from the business. Laghari Connelly, (2012) has identified that the problem solving ability of the engineer facilitates the organization in engaging the customers in the business. Without having the quick problem solving ability, the engineer would not be able to satisfy the customers. Hence, it can be assessed that the customer management ability and problem solving aptitude are needed in order to enhance my personal career as well as the business opportunities. I have discussed earlier that I have faced intricacies in managing the team members in an appropriate manner. By discussing the previous literature review, it can be assessed that the telecom engineer needs to follow a particular process for managing team members. For instances, the engineer needs to review all the personnel involved with the team. Without identifying the strength and weakness of the team members, the leader would not be able to understand their potentiality to execute a particular task. On the other hand, Viswanathan Bhatnagar (2015) have identified that the telecom engineer needs to focus on emphasizing the goals and objectives of the project in an efficient manner. Without providing adequate knowledge to the team members about the objectives of the project, the members would not be able to deliver high performance in the business. Besides this, Wohlin et al. (2012) have identified that the task is assigning process must be followed by a particular method. After a nalyzing the strength and weakness of each team member, the telecom engineer needs to provide the project to the particular employee who has adequate knowledge on the meticulous subject. In most of the cases, the higher management in the telecom organizations often avoids in taking feedbacks and suggestion from the existing and new team members. Consequently, it creates intricacies in enhancing the production process in the business. Hence, telecommunication engineer needs to involve himself in the process of accumulating the feedbacks from the team members so that the allocated project can be accomplished within the given timeline. Time management issue is one of the important challenges to the telecommunicating engineers. In most of the cases, the telecommunicating engineers face challenges in accomplishing the project within the given deadline. For conducting a project, the engineers need to go through several stages including project planning, defining the project and its purposes, presenting the project to the higher authority and establishing the timeline for accomplishing the project within the deadline (Lu et al., 2014). Hence, it can be assessed that the particular process needs adequate time for the accomplishment. However, in most of the cases, the telecommunication engineer does not obtain the proper timeline for accomplishing the project in an effectual manner. Hence, the engineer needs to pursue some strategies in order to accomplish the project within the deadline. The project must be started at the right time. Besides this, the project executor needs to have a plan for the unexpected issues. With out planning for unexpected challenges, the telecommunication engineer might not be able to face the sudden intricacies in the project. Consequently, it may increase the time for the project. Finally, the telecommunicating engineer must be focused on communicating with the clients for understanding the goals and objectives of the project. According to Privat (2012), the responsibility of the telecommunicating engineer is to design and create devices for the telecommunicating systems. For designing the enhanced telecommunicating systems, the engineer must acquire the adequate knowledge on the particular subject. For example, the telecommunicating engineer needs to have adequate knowledge of the software that deals with the telecommunicating systems. Hence, the telecom engineer needs to enhance individual knowledge on the particular software through the different learning sessions. Besides this, the telecommunication engineer should have the adequate knowledge in C-language programming (Privat, 2012). Moreover, other basic electrical and electronic knowledge needs to be acquired by the engineer for solving the issues in an efficient manner. Hence, it can be assessed that the particular job role is dependent on the in-depth knowledge on the subject. With the involvement of the enhanced learning sessions and other practic al works, the telecom engineer would be able to improve their individual learning. Consequently, it would facilitate the telecommunication engineer to enhance the workability in an effectual manner. Conclusion: It can be concluded that the particular assignment has highlighted the issues faced by the telecommunicating engineers. Different issues on the of telecom engineer including time management, device creation, team management, device designing have been highlighted. On the other hand, the particular assignment has also identified the recommendations for resolving the particularly discussed issues in an appropriate manner. Hence, I think that the particular assignment would facilitate me in enhancing my working skills in the future. References: Al-Debei, M. M., Al-Lozi, E., Fitzgerald, G. (2013). Engineering innovative mobile data services: Developing a model for value network analysis and design.Business Process Management Journal,19(2), 336-363. Biddle, B., Curci, F. X., Haslach, T. F., Marchant, G. E., Askland, A., Gaudet, L. (2012). The Expanding Role and Importance of Standards in the Information and Communications Technology Industry.Jurimetrics, 177-208. Botsali, M. S., Tmay, A., Acun, R., Diner, K. (2012, April). Integrated Working Environment as a Tool to Increase Efficiency and Productivity. InInternational Conference on Information Management and Evaluation(p. 347). Academic Conferences International Limited. Gay, S. L., Benesty, J. (Eds.). (2012).Acoustic signal processing for telecommunication(Vol. 551). Springer Science Business Media. Kolawole, M. O. (2013).Satellite communication engineering. CRC Press. Laghari, K. U. R., Connelly, K. (2012). Toward total quality of experience: A QoE model in a communication ecosystem.IEEE Communications Magazine,50(4), 58-65. Lu, N., Lin, H., Lu, J., Zhang, G. (2014). A customer churn prediction model in telecom industry using boosting.IEEE Transactions on Industrial Informatics,10(2), 1659-1665. Olsen, A. (2012).Systems engineering using SDL-92. Newnes. Privat, G. (2012). Extending the Internet of things.Communications Strategies, (87), 101-119. Quintanilla-Dominguez, J., Ojeda-Magana, B., Marcano-Cedeno, A., Barrn-Adame, J. M., Vega-Corona, A., Andina, D. (2013). Automatic detection of microcalcifications in ROI images based on PFCM and ANN.International Journal of Intelligent Computing in Medical Sciences Image Processing,5(2), 161-174. Shan, J. I. A. N. G. (2013). Research Teaching to Discuss FEM Treatment Boundary Value Problems.The Guide of Science Education,11, 126. Viswanathan, T., Bhatnagar, M. (2015).Telecommunication switching systems and networks. PHI Learning Pvt. Ltd.. Wohlin, C., Runeson, P., Hst, M., Ohlsson, M. C., Regnell, B., Wessln, A. (2012).Experimentation in software engineering. Springer Science Business Media. Wu, S., Kang, N., Yang, L. (2014). Fraudulent Behavior Forecast in Telecom Industry Based on Data Mining Technology.Communications of the IIMA,7(4), 1. Xia, J. (2012). Reprint of: Competition and regulation in China's 3G/4G mobile communications industryInstitutions, governance, and telecom SOEs.Telecommunications Policy,36(10), 798-816.

The Ron Clark Story free essay sample

In The Ron Clark Story, students are considered to be the bottom of the barrel. Most of the students do not have a wonderful home life and it is reflected onto their school work. For an example, a young boy named Tayshawn has a very disturbing and abusing home life and is not afraid to use violence on others. Badriyah ,even though she shows her eagerness to learn; she still manages to get bullied over her love for reading by her family and friends. Most of the teachers look at these children as â€Å"worthless† and â€Å"trash†. In the beginning one student is actually standing in the trashcan because his teacher told him he was â€Å"trash† and was not able to learn like the other students were capable of learning. The adults in the beginning come across as untrustworthy and quitters. The students are used to having new teachers come in and out of their lives. We will write a custom essay sample on The Ron Clark Story or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, when Mr. Clark first appears as the new teacher the students are willing to do all that they can to get him to leave. Adults are portrayed also as not caring because they simply haven’t even given the children the time of day, they don’t truly get to know the students and understand why they have problems. The student voice is initially engaged when Mr. Clark bring up his â€Å"rules†. He has students learn his rules and understands why he has them. He wants them to become a family inside the classroom, he wants their attention, and most importantly, he wants them to get excited about learning and about school. Late in the movie he plays a game with them involving chocolate milk. They initially were not working together, but they eventually came to a conclusion they could make him vomit. They of course did not like Mr. Clark so they realized if they worked together as a team, maybe he would get sick and vomit the chocolate milk everywhere. The biggest rule is that they are a Family. They all need to learn to respect each other and help support one another in the classroom. Mr Clark stumbles upon the school as an outsider and his first impression is a teacher having it out with a student and that actually was considered to be normal. It took Mr. Clark a few tries to finally get his rules across to the class. The students seem to be calmer and actually show signs of learning and growing as a class. The other teachers initially are stunned by what they are witnessing in the transformation of Mr. Clarks class. The principal seems to be the hardest to convince. He thinks that Mr. Clark is childish and his â€Å"activities† in the classroom are not appropriate and he will eventually fail as the teacher. Towards the end of the movie he eventually starts to come around and even helps Mr. Clark with one of his students. Culture and Society is an important part of this move. Ron Clark is first introduced as a teacher from a very small town in North Carolina whose students are exceedingly smart and talented. He then makes a decision to go to New York to teach in Harlem. It is understood that these are some of the lowest educated schools in the country and most of the students come from a very rough background. Most students are considered to be in the poverty level and have grown up with violence. Even though the students are in New York, a huge culture shock is when Badriyah is speaking to Mr. Clark and her father interrupts her and tells her â€Å"the men are speaking†. The student differences are the reason for most of the problems that the students face at school. Each student has a different culture, family background, and even one student comes from an abusive foster home. One of the students named Shameika comes from a single parent home and she is in charge of her brothers and sisters while her mother works two jobs. The result of her home life means she has no time for anything that is related to school. Tayshawn is a foster child who thinks that violence is always the answer. Badriyahs home life is dealing with a father who seems unsupportive and uninterested of her love for education so she is very shy when it comes to showing it. Mr. Clark is the only teaching that has actually stuck around and showed any interest in the students. He starts to receive potential from each student and eventually has them believing and helping each other. It takes one incident involving Shameika and her mother to actually understand that most of the students parents also do not believe in their children. Mr. Clark offers to help Shameika outside of class and helps her with daily house chores while she is able to do her homework. Her mother comes home and immediately jumps to the conclusion that Mr. Clark thinks she is a bad mother. It is not until Mr. Clark tells her mother that she is â€Å"gifted† and has potential that the Mother finally sees and understand. The Ron Clark Story is relevant to this class because it teaches us that all the students we will come across as teachers will come from different backgrounds and have differences. It teaches us to stand up for our students, not to let them get discouraged and down about their learning style. Each child is unique in their own way and it should be embraced not hidden. Being a teacher is not just â€Å"teaching by the book† it finding your own fun and exciting way to teach children to learn. The movie is applicable to my life because it will help me remember that each student comes from different cultures and backgrounds and that they all have the ability to learn. It will also help me not to give up on my students and be someone that they are able to depend on and trust.

Alaskan Lynx essays

Alaskan Lynx essays With a pounce and a hop the speedy lynx chases the bleached white hare through the bushes. Poof! The hare disappears into the shiny white powder. Then the sly lynx picks up the scent of the hare and pounces toward the small hairball. The sharp elongated claws donÕt dig in, and the hareÕs long slender legs launch himself out of the hole and out of danger. The swift cat swings his claws around to hit the fast hare, but he hits the snow right under his back legs. The hare runs right between two willow trees and into a narrow opening which has a bunch of fallen willow trees. The hare has escaped from the lynx this one time, but the lynx will find other food. The lynx is a pale brown to brownish grey with black streaks on its neck, forehead, and on the back. It has a short tail, long tuffed ears, long slender legs, wide feet for control in the snow, and long very soft fur. The lynx will grow to be 30 to 40 inches long, and 24 to 28 inches high from feet to shoulders. They usually weight 15 to 45 pounds. When you see the lynx, at first sight, it looks gaunt and lanky, but it is really fast and muscular. The back legs are longer than the fore legs for better pouncing ability. ÒFrom the front the lynx looks royal with its hair on its face coming out to two pointsÓ (Myers 136). The lynx is closely related to the bobcat, which populates the north American region. The bobcat does not have big fluffy paws, or is not as big as the lynx in relative size. They have two different food varieties. The lynx eats hares ,and also may prey on small deer, dall sheep, grouse, mice. Rarely they feed on fish. On the other hand bobcats feed on grouse , fish, and other small rodents. Lynx chase and still hunt their prey. They chase hares or they stay up on ...

Fast Food And Health Problem Essay Example | Topics and Well Written Essays - 1000 words

Fast Food And Health Problem - Essay Example This paper tells that lengthy cooking procedures are not necessary for fast foods and it can be prepared in no time. Fast foods are comparatively cheaper than conventional foods or organic foods. At the same time, there are many people who argue against fast food culture. In their opinion, fast foods contain a harmful ingredient to health. Many of the ingredients used to improve the taste of fast food have a detrimental effect on human health. Often, I function on very little sleep and to gain enough energy to power through my day, I eat fast foods that are high in carbohydrates. Even though we all need carbohydrates to survive, too many can cause impediments to a healthy diet and lifestyle. â€Å"The problem with fast foods in America is that Americans tend to be people who get extreme--they either like something and want it all the time or they don't like something at all and never want any of it† (Fast Food And Health Problem, n. d). The above attitude or lifestyle is not s o positive when we consider the long term problems associated with fast food. A healthy lifestyle includes a routine sleep pattern and an adequate amount of sleep so that energy and resilience are accessible throughout one's workday. Fast foods can make a person happier for a temporary period and in the long run, it can cause severe health problems. According to Sara Clark (2010), â€Å"The obvious advantages of fast food are its speed and its cost† (Clark, 2010). As mentioned earlier, the major advantage of fast foods is less time for cooking and a cheaper price. The lifestyles are changing rapidly at present and life at present is moving much faster than life in the past. In order to keep in pace with the rapidly moving life, people forced to change some of their traditional lifestyles including food habits. The kitchen was one area in which people spent a substantial portion of their lives in the past. The current generation has not much time for spending in kitchens. Unde r such circumstances, fast foods serve as a blessing to them. At the same time, many studies have pointed out that many of the ingredients in fast foods are causing damages to health. In other words, fast food culture is a big problem for human health even though it appears as a solution which avoids time wastages in the kitchen. Now the question is how to find an answer to this problem. One way of dealing with this problem is reducing the use of harmful ingredients in fast food so that the consumers may not develop any health problems. Oil, sugar and other food additives are used extensively in fast foods. Plenty of studies proved beyond doubt that these additives are causing health problems such as cholesterol, blood pressure, coronary problems, diabetes, obesity or overweight etc. At the same time, reduction of these ingredients may reduce the taste of fast foods. When the taste and life of fast foods become suspicious, people will naturally try to find more time for spending in kitchens for cooking conventional foods which is more nutritious than fast foods. A healthy lifestyle includes a balanced variety of carbohydrates and proteins so that muscle and fat are within reason based on height and weight recommendations. Only the conventional foods or organic foods can provide balanced variety of carbohydrates and proteins.  

Polymerisation of alkenes Essay Example | Topics and Well Written Essays - 750 words

Polymerisation of alkenes - Essay Example Oil is important because it helps in relaxing. One single sofa has about 60 litres oil (Idem, 2003). The world consumption of oil is rated at 14 billion litres. The industrial process of crude oil results into environmental pollution. One such negative impact to the environment is referred to as the global warming. Carbon dioxide from the manufacture of crude oil is released in the environment. A high accumulation of green house gases like carbon dioxide in the atmosphere leads to the depletion of the ozone layer thus leading to the depletion of the ozone layer, which in turn leads to global warming. The paper explores the chemistry behind the industrial manufacturing process of crude oil. For crude oil to be separated into different chain length, it goes through the heating process up to a relatively high temperature. The involved temperature is set in a manner that the carbon chain length fractions of twenty and below are evaporated to form a mixture of crude oil. This temperature can never be set higher than this level since there would be some risks of ignition of the lighter fractions. The liquid that remains in the fractioning tower is made up of heavier factions. The fractions are passed to a second location, where they are heated to a temperature similar to the initial temperature but at a reduced pressure. The fractions of the heavy hydrocarbon will evaporate. The distillation tower functions by being progressively cooler beginning from the bottom to the top. The fraction of hydrocarbons begins in the form of gas since they would be heated to that point. The gas will then rise to the top part of the tower. The mixture of the gas encounters some barrier that only opens in the bubble caps. The mixture of the gas would then be forced to go through the liquid before it moves upwards. In the fist tray, the liquid will be at a cool enough temperature to get the heaviest fractions of gas that will condense

What does it take to be successful in life Essay

What does it take to be successful in life - Essay Example Once they have identified their mistakes and outlined the future course of action that they would take in similar circumstances, they tend to overcome their weaknesses the next time they are in them. Right behavior and rational approach is like a skill that is mastered through practice, experience and reflection upon it. â€Å"An expert is a person who has made all the mistakes that can be made in a very narrow field† (Bohr cited in â€Å"Mistakes Quotes†). Man has been given the ability to decide much of his fortune himself. Those who think and reflect upon their experiences for learning make their life different from the larger group that does not. One is required to be humble in one’s attitude towards others. One should deal others with the same respect one wants others to deal one with. That does not necessarily mean that one should kill one’s ego and accept any thing that the society has to offer. One should never kill one’s ego. Those who completely loose their ego are at the expense of the society and hence, are vulnerable to unjust criticism, humility and insult. The society considers such people as worthless and makes every attempt to ruin their pleasure and hurt their sentiments. An egoless person is treated very badly and shrewdly by the society at large. Lack of ego destroys an individual’s boundaries. â€Å"Having fuzzy boundaries means you are vulnerable to those who wish to use you, enslave you or hurt you† (Self, Ego and Boundaries†). Therefore, killing one’s ego is never the wise option. However, it should be made right use of. One should be wise enough to know whe re to use ego and to what extent. One should always take a stand for what one considers right and always condemn what one deems wrong. This can only be achieved with the appropriate use of ego. Right use of ego guarantees an individual success and respect in his/her life. People tend to show reverence towards such an individual as they know that he/she is courageous,